Our last post was about planning and this post is its sequel. I believe planning, at least in the auto industry, is rigged. That may seem crazy because it is…. CONTINUE
Have you ever had a plan that you thought was going to revolutionize your life and turn things inside out? I’m sure most readers of this blog are similar to… CONTINUE
Our targeted direct mailers offer zip code targeted delivery generated from data provided from your dealership’s own sales and service databases. Our most popular format of the Handwritten Email Buyback… CONTINUE
GIVE BACK TO YOUR COMMUNITY Our Saturation Direct Mail Campaigns use proven brochure themes to stand out in local customer mailboxes, generate excitement, and encourage appointments and sales. Customize any… CONTINUE
In today’s society, we’re conditioned to admire and even idolize those who’ve reached the pinnacle of success. Those who have literally changed the world and have taken their market and… CONTINUE
Like it or not, one of the first things we socialize to do as we grow is to make ourselves into a person that another person would want to marry, reproduce with – or at least date. A lot goes into that, and you prepare to be good at it if you can. You can’t go into the dating world just concerned with what YOU want, though many of us often do. You have to run down the list and be the kind of person someone actually wants to be alone with without running for the hills.
Are you hearing me right? If you want to date someone, you have to make a concerted effort not to be creepy. You have to make yourself trustworthy, pleasant to be around and worth somebody else’s time.
There’s a lot we can talk about here, and I don’t mean to sound really dorky, but I’m just going to. I’m going to put it out there:
We’re not talking about qualitative data enough.
We read our reviews, we have meetings where we talk about customer feedback and how to make it better. We get together and constantly make decisions, from the manufacturer level on down to literally the janitor in the dealership, about whether or not we’re doing this right.
Look, we sell a good bit of products, too. The field is very ripe and it’s vast. There’s a lot you can invest in, and plenty to take home when it comes to how your dealership does marketing.
Here’s the thing though: The marketing you buy and work with as a dealership has to work together as a system. The left hand has to know what the right hand is doing.
If you follow automotive digital marketing, you’ll know that Google AdWords has rolled out functioning that allows car dealers to advertise their vehicles using a swipeable image. This happened around the end of March, but we’re still surprised at how many car dealers aren’t taking advantage of this awesome new technology.
We all work hard because commonly, we share a belief that hard work pays off. The idea that personal success is based on a solid work ethic and consistency is a pretty universal thing. In the dealership world all this is absolutely true.