Real. Measurable. Value
There’s a lot we can talk about here, and I don’t mean to sound really dorky, but I’m just going to. I’m going to put it out there:
We’re not talking about qualitative data enough.
We read our reviews, we have meetings where we talk about customer feedback and how to make it better. We get together and constantly make decisions, from the manufacturer level on down to literally the janitor in the dealership, about whether or not we’re doing this right.
Here’s the thing about leads though: Even when they’re good, they could always be better. A lot better. Reducing cost per conversion and finding better conversion opportunities is what will make your campaigns succeed.
Let’s say you have a potential customer who’s super excited about buying a car from you. He or she is a big online shopper and prefers to vet a potential… CONTINUE
Think on this: People whine when they don’t have control. Dissatisfaction starts happening within our teams when someone thinks they can do the job better than we can. You might… CONTINUE
“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” -Confucius Reaching goals can take a little time. It can also take… CONTINUE
Action. Outcome. Each triggers the other. You sow. You reap. Easy. Peasy. So why do so many car dealers struggle with taking the right actions? What’s the problem? Why is… CONTINUE
It’s a simple idea. Just like people, our brand and influence become more powerful when we stand for something bigger than the day-to-day routine of driving more car sales or… CONTINUE
“Ugh, what a terrible customer.” “That customer was a psycho.” “I lost your business? Good.” There’s no bigger loss in our business than a wasted sales opportunity — particularly when that… CONTINUE
If we want to live life to the fullest, we need to act like Curious George. I talk about this because I have two little girls and one of their… CONTINUE
I get it. The more cars sold means the more gross earned. The goal is to sell cars today! Tomorrow, repeat. It’s what I call the cost of now. It’s… CONTINUE
