“If you don’t know why you do what you do, how will you get people to respond to what you do?”
Simon Sinek, author of Start with Why asks three questions:
Why are you doing it?
How are you doing it?
What are you doing?
The order in which those three questions are answered is important. If I say, “We create automotive direct mail advertising, this is is how we make it, and this is why we make it” I have bored you. You have tuned me out.
But if I answer the three questions starting with why
– to how – and finish with what, I have your attention.
“With a bold goal we share our passion with car dealers by helping dealerships sell more cars and feel energized from our work. At ADS we are known as the leader in automotive direct mail and online advertising because of our talent, our state-of-the-art technology and systems, and our people who care about you. We understand the car business and how car buyers buy today. We make a difference to your bottom line and to your peace of mind.”